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The Easy 10-Step SEO Audit & Checklist

It shows clients and teams exactly what’s working — and what isn’t. Early adopters report actionable insights in less than 1 hour without the usual consulting costs. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries. He enjoys trying and testing every aspect of SEO and believes in a data based approach.

Broken links

  • Internal links that redirect slow down the experience of the user on your website and send mixed signals to search engines and should be replaced.
  • WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online.
  • Google incorporated mobile indexing in 2019, and it’s been a crucial ranking criterion for content ever since.
  • This level of granularity lets you fully customize your SEO reports to make them visually appealing and easy to understand.
  • By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments.

You want your website to have a modern, branded feel that represents your company. For this reason, detailed or custom styling is a common feature of web design services. Review Google’s documentation to better understand these errors and how they apply to your site. Running this SEO audit gives you three things to take action on to improve SEO. We found that AI Overviews SERPs trigger 849% more features snippets, vs. non-AI Overview SERPs. If you’re a WordPress user, you can automate this process with our free SEO plugin.

Next Steps

If you’re an established enterprise or SMB, however, a larger agency provides the best value. While you can partner with an agency of any size, there are unique benefits to partnering with a larger one. They’re often more established and experienced, for example, which ensures you receive an actionable and in-depth audit report.

seo audit

seo audit

Broken links are SEO Anomaly bad for user experience… which CAN hurt your SEO. While there’s no hard number of internal links to include, aiming for 5+ per page is a good start. Covering site performance issues, internal linking optimization, and even international SEO. Semrush is a full SEO suite that offers a great SEO site audit tool. Conveniently named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive auditing tool, not just a crawler.

seo audit

It shows you how Google and most search engines see your site. Screaming Frog can crawl your site like a search engine spider. It can tell you potential crawl issues, which hinder your pages from ranking. An SEO tool like Gumlet lets you check your site’s images and get recommendations on improving your site speed by optimizing images for free. Google Trends is a free, handy SEO tool for checking the popularity of a keyword and other related keywords or topics. You can also compare the search volume of different terms over time.

seo audit

It will then scan your entire website to collect the URLs of each page. The generator will then send a file directly to your email, which you can copy and upload to Google Search Console or Bing Webmaster Tools. Copyscape is a free tool that can check for duplicate content. Enter your URL to see if a malicious website has copied your content or is pretending to be your brand. It also analyzes your website’s vitals, enabling you to identify areas for improvement. Looking to invest more in your SEO marketing strategy but don’t know where to start?

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